So, you’ve decided to dive deep into the world of eCommerce and want to pave the road for other, like yourself, to be successful. Congratulations on making one of the best decisions of your life! Being in business for yourself is a lot of hard work but rewarding just the same. If you’re willing to commit to being a lifetime learner, your growth potential is outstanding.
Below, you’ll find some tips to follow that will make your journey into eCommerce ownership a smooth one. Learning the ropes as you go along enables you to finetune your business model. It helps you better understand where your focus should be as an entrepreneur.
Learn how to:
- Build a foundation for your website that promotes success.
- Create consistent branding for your business.
- Market your products and services digitally.
- Test everything repeatedly.
- Take control of your cloud cost.
To begin, let’s discuss why rushing your business launch is one of the worst things you can do.
Table of Contents
Build a Foundation for Your Website That Promotes Success
All too often, women are under the impression that they must complete a task in a certain amount of time for it to be relevant. Rather than rush the launch of your company, keep people posted by giving them regular updates about your proposed ‘virtual grand opening.’ Meanwhile, continue to lay down the groundwork for your site.
Areas to focus on include:
- Developing a Social Media Presence
- Search Engine Optimization (SEO)
- Paid Advertising
It serves as the foundation of your business and is very important to have developed before you officially launch your company’s website. You’ll learn more about the value of consistent branding, marketing, and optimizing in the paragraphs that follow. Determining when to make things official is partly excellent planning and gut instinct, so be aware of the implications that occur when you launch without preparing first.
Create Consistent Branding for Your Business
Consistency is vital when it comes to branding your business. If you want people to associate your efforts with your company, you must create cohesiveness among all your marketing materials. Your logo should be on everything, including the shipping labels you create to mail out products to customers.
Choosing the right shipping label company allows you more freedom over the labeling design process. Some companies sell shipping and packaging supplies at affordable prices, one of my favorites is enKo, offering affordable shipping labels that can be customized and branded, suitable for startups with low budgets in compassion to other expensive options where they charge high shipping costs.
Market Your Products and Services Digitally
If you want to generate traffic that drives sales, you need an online presence. Now that you’ve branded your business, it’s time to communicate with your customers digitally. Among the most effective ways to do so, to-date, is through video marketing. People’s preferred method for learning is through to-the-point video messages that they can watch on their mobile phones or tablets.
What you need to create high impact videos:
- A video editor. Many free editors out there like iMovie if you using a mac, alot of free options and they do the job just fine.
- A mobile camera. Choose one that is within your budget and that you can learn how to operate quickly. Consider the length of recording available with the model that you choose if you don’t want to be cut-off mid-sentence.
- A basic lighting kit. There are many inexpensive set-ups that you can start filming with as soon as you’re ready. You may even find a kit specifically for use with the camera you’ve purchased.
As a marketing tool, new videos with a strong call-to-action work well to get people to invest in your products and services. Hubspot reported that 81 percent of businesses in 2019 used video in their marketing plans. It was a significant increase from the 63 percent that did a year before.
Test Everything Repeatedly
The experience that you create for your customers and the experience your customers have can be vastly different. That’s why it’s essential to test everything that you repeatedly do. Using various sized screens to view your website is imperative because most people in the world rely on mobile devices to access the internet.
If you’ve not optimized your website for mobile usage, you’re going to lose business. People like the convenience of ordering from their phones while on-the-go. Investing in user testing helps you identify problems with your website layout, embedded media, and check-out process so that the issues get fixed immediately.
Take Control of Your Cloud Cost
According to Wavestone US, Since cloud truly implies a paradigm shift, IT management must carefully consider the potential challenges that cloud migrations could bring.
Wavestone US has three recommendations that help businesses make the shift to more cost-effective solutions. They are software-as-a-service of SaaS, platform-as-a-service, or PaaS or infrastructure-as-a-service (IaaS). PaaS provides the most desirability because OS and infrastructure maintenance isn’t a necessity.
Scalability is among the most important reasons for cloud computing’s existence. As the market changes, businesses are able to, too. Cloud computing services can then be upscaled or downscaled based on factors such as spikes in traffic during certain seasons, as reported by New Gen Apps.
Strive for Progress Not Perfection
If there is anything a successful eCommerce entrepreneur is, it’s flexible. Know that growing a business takes time and regular commitment from you. If you’re willing to invest both in the development of your company, your chances of succeeding multiplies exponentially.