How Can You Pick the Perfect Social Media Tool?

For all of us individuals and businesses, social media is incredibly important to boost brand awareness, avail higher conversion, and acquire better leads. Approximately 45% of people across the world are on one or the other platform of social media. So, if you, as a business, desire to have your product, mission, or service, to reach as many people as possible, then you got to get your business on social media.

Irrespective of how helpful social media is, it is certainly very time-consuming. The good thing about social media is that it does so many different things for so many different people. However, finding the right manpower and the skill to handle an efficient social media strategy could be quite a task. This is the reason you need some social media tools that could help you out.

Here, in this article, we have come up with a list of some of the best features that you need to look for in a perfect social media tool.

What makes a social media tool efficient?

For a social media tool to be efficient, and do exactly what you expect from it, it should have a bunch of features. Some such features have been listed here:

The tool should help you save time

Rehaan, a social media expert who is a part-time online tutor at TFTHsays that the primary objective of a social media tool should be to help you save time or achieve much better results from the social media than what you could have otherwise gotten without the tool. Thus, you need to seek tools, which help you in automation. However, before you have a tool do things for you, you need to ensure that it can do it correctly. We, all know, that the work of haste is never always right.

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Improve your brand awareness

One of the best aspects of social media is that it helps the business improve its brand awareness. Thus, your chosen tool should help you achieve this objective. Multiple tools could help you with the brand awareness, but what exactly spreads the word about your brand would vary from one brand to another. For instance, your preferred tool could be Lightroom, which is one picture editing tool.

Using this tool, you could create images that are in sync with all the images in your feed. The Instagram schedule is also an important tool that you can use for creating brand awareness. With the help of this tool, you’ll be able to preview the profile before posting any pictures. So, no matter what tool you choose, remember the goal should be brand awareness.

Should be straight-forward and simple to use

Tara, who took statistics homework help by TAE, says that for her, a social media tool could be worth if it is intuitive and not complicated. A tool can only help you save time if you find its application easy. So, do ensure that your chosen tool is user-friendly. Pick an analytics tool that could make tracking of the social metrics so simple that even the writer in your company knows what the current statistics are. If you are using a photo editing tool, pick one that’s so user-friendly that even your accounts head could use it, if needed. In case you need to understand the working of a particular social media tool, you could head to their website, as you can find tutorials for using the tool there.

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Any social media tool that you use for your brand should be extremely affordable. Well, you wouldn’t have to worry much here, as most of the tools are extremely affordable. A lot of such tools are even free. For instance, the Unfold tool that is ideal for Instagram story creation is 100% free to use the tool.

Keep you organized

Your chosen social media tool should focus on the primary goals of your organization, and help you stay tidy, organized, and efficient.

Our 2 top recommendations


One of the must-use social media tools is HubSpot. Sonya, who works with FineGradessays that she particularly likes the Social Inbox feature of HubSpot, using which you can save some time by streamlining the running of your social media channels.

With the tool, you can monitor mentions and messages, schedule next posts, and integrate your blog and social media. You can also integrate your CRM and marketing to find out the customers that are coming to you via your social media channels.


Brian, a tutor who likes the post about business analytics online courses at TrumpLearning, says that on his Instagram business profile, he needed more organic followers, and that’s when he found out about Kicksta. It is certainly a great tool to increase your brand awareness, and get you organic followers, likes, and shares. The tool is responsive, user-friendly, and has an excellent support team.

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